Swedish Candy: A Guide to Flavors, Textures, and Pick-and-Mix

The fun of Swedish candy is in the variety. A bag can bring together fruity gummies, soft foam sweets, tangy sour pieces, and a handful of unexpected favorites. You do not need to know every brand to enjoy it—start with the flavors and textures you already like.

Start with the texture

Gummies give you a chewy bite. Foam candies have a lighter, springier feel. Sour pieces add a tangy coating or tart fruit flavor. Licorice brings a different experience altogether, especially salty styles that may take a little getting used to.

Those differences make pick-and-mix interesting: two candies with similar colors can feel completely different when you eat them.

Choose sweet, sour, or a little of both

If you prefer fruity candy without a sour coating, start with a Sweet Mix. If tangy fruit flavors are your favorite, try a Sour Mix. A Sweet & Sour Mix gives you both profiles in one bag.

At Deer Haven Candy Co., mixes are curated rather than fixed. Individual candies may rotate with the season and availability, while the flavor profile stays consistent. Read the current product description before ordering if a particular candy matters to you.

Meet a few names from the candy wall

BUBS is known for playful shapes and sweet and sour foam candy. Malaco is another name you may encounter when exploring Nordic sweets. Our Cloetta guide explains how several familiar candy brands fit into its broader confectionery portfolio.

A brand guide helps you understand the candy category; it does not guarantee that every brand or variety is in the current Deer Haven assortment.

The tradition behind the mixed bag

Lördagsgodis means Saturday candy. The tradition celebrates choosing a bag of favorites and taking time to enjoy them. A curated mix brings some of that discovery to an online order, while our event candy wall lets guests build their own bags.

Check ingredients for the actual candy

Swedish candy is a category, not one recipe. Ingredients, allergens, colors, sweeteners, and dietary suitability vary. Do not assume every candy is vegan, gluten-free, or free of particular ingredients. Contact us before ordering if you need help checking the current selection.

Find your first bag

Shop the current Swedish candy selection, explore subscriptions, or bring the Swedish candy truck to a Utah celebration.